Then deliver on your promise. Use unusual and
Then deliver on your promise.
Use unusual and provocative headlines to engage your prospects. Get their attention with a headline that is thought provoking or incomplete. Create a “cliffhanger” with your headline and prospects will read your marketing copy to satisfy their curiosity.
The tabloid newspapers use this strategy to sell papers every day. Take a look at these three samples:
“How to Use Liposuction to Repair Adobe Reader 6? And give it mouth-to-mouth respiration too” – from the Inquirer
“Monkeys At My Car!” – from the SUN
“February To Be Canceled” – from the World Wide Weekly News
Unusual, unexpected or incomplete headlines can generate interest. The problem with many of the tabloid headlines is they aren’t always credible or accurate. Instead you can use the cliffhanger idea, but use it ethically and accurately to catch your prospects’ attention. For example:
“My Prize-Winning Roses Would Wither Up and Die If It Weren’t For”
“Soup on the rocks.” - by Ogilvy for Campbells
“Have you ever seen a bald-headed sheep?” – from a 1954 ad for NIL-O-NAL, a lanolin cure for baldness
“They Laughed When I Sat Down at the Piano But When I Started to Play!” – written by John Caples for a mail order course
A creative headline will make your audience pause.
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